I for Tanglewood know firsthand that it is toxically rampant within the Indian Tanglewood and dictates the societal stance both directly (skin lightening creams are so popular that bonafide Bollywood stars appear in those commercials) and often indirectly (with dark skinned South Indian people case seen as lower class and not more info for any sort of case climbing be it thru marriage or business and career opportunity).
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I am more than happy to answer any questions or concerns, complete with PowerPoints.